{"id":3219,"global_id":"www.ceualumni.com\/en\/?id=3219","global_id_lineage":["www.ceualumni.com\/en\/?id=3219"],"author":"5","status":"publish","date":"2019-11-04 17:21:16","date_utc":"2019-11-04 16:21:16","modified":"2020-01-09 11:32:09","modified_utc":"2020-01-09 10:32:09","url":"https:\/\/www.ceualumni.com\/en\/event\/lifelong-learning-l3-en-digital-marketing-plan\/","rest_url":"https:\/\/www.ceualumni.com\/en\/wp-json\/tribe\/events\/v1\/events\/3219","title":"LIFELONG LEARNING (L3) en Digital Marketing Plan","description":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;LIFELONG LEARNING (L3) en Digital Marketing Plan.&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]Este programa te dar\u00e1 las bases para conocer, integrar y desarrollar un Plan de Marketing Digital. Identificar\u00e1s los Insights del Consumidor Digital.[\/vc_column_text][vc_custom_heading text=&#8221;Objetivos del programa:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<\/p>\n<ul id=\"lista\">\n<li>Describir para qu\u00e9 sirve un Digital Marketing Plan (DMP).<\/li>\n<li>Integrar el DMP en la estructura de una compa\u00f1\u00eda.<\/li>\n<li>Describir c\u00f3mo es la estructura del DMP.<\/li>\n<li>Desarrollar cada uno de los apartados del DMP.<\/li>\n<li>Diferenciar entre conceptos de meta y objetivos, estrategia-t\u00e1ctica y m\u00e9tricas-KPIs.<\/li>\n<li>Describir para qu\u00e9 sirve el Market Research.<\/li>\n<li>Identificar los Insights del consumidor digital.<\/li>\n<li>Desarrollar c\u00f3mo usar los Insights del consumidor digital. Analizar las diferentes fuentes de informaci\u00f3n de investigaci\u00f3n.<\/li>\n<li>Diferenciar entre todos los estudios cu\u00e1les son relevantes.<\/li>\n<li>Desarrollar nuestra propia investigaci\u00f3n para sacar conclusiones certeras. Identificar como se realiza la investigaci\u00f3n en los medios digitales. Describir los tipos de medios digitales.<\/li>\n<li>Desarrollar nuestra propia selecci\u00f3n de medios digitales para nuestra investigaci\u00f3n. Describir qu\u00e9 es y para qu\u00e9 sirve el Social Media Research.<\/li>\n<li>Analizar el uso de las redes sociales para diferentes tipos de investigaci\u00f3n. Identificar las redes sociales que tienen m\u00e1s impacto en nuestro DMP.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0099cc&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Estructura del programa y contenidos&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<\/p>\n<div class=\"table-responsive\">\n<p>&nbsp;<\/p>\n<table class=\"table\">\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 1<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Introducci\u00f3n al Digital Marketing.<\/li>\n<li>Digital Marketing Plan en las Organizaciones.<\/li>\n<li>Digital Marketing Plan (DMP).<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 2<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Conceptos del DMP.<\/li>\n<li>Introducci\u00f3n al Digital Stratey.<\/li>\n<li>Introducci\u00f3n a la Planificaci\u00f3n T\u00e1ctica.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 3<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Market &amp; Insights Research. Market Research.<\/li>\n<li>Insights del consumidor digital.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 4<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Fuentes de informaci\u00f3n.<\/li>\n<li>Tipos de fuentes de informaci\u00f3n.<\/li>\n<li>An\u00e1lisis de fuentes de informaci\u00f3n.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 5<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Investigaci\u00f3n en los medios digitales.<\/li>\n<li>Tipos de medios digitales.<\/li>\n<li>Investigaci\u00f3n digital.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #0099cc;\"><span style=\"color: #ffffff;\"><strong>Semana 6<\/strong><\/span><\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li>Social Media Research.<\/li>\n<li>Uso de las redes sociales para investigaci\u00f3n de mercado.<\/li>\n<li>Uso de las redes sociales para investigaci\u00f3n de target.<\/li>\n<li>Uso de las redes sociales para investigaci\u00f3n de competencia.<\/li>\n<li>Uso de las redes sociales para investigaci\u00f3n de tendencias.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#0099cc&#8221;][\/vc_column][\/vc_row][vc_section][vc_row][vc_column][vc_custom_heading text=&#8221;Director del programa&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_custom_heading text=&#8221;Manu Guedes&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_single_image image=&#8221;3228&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]CDO en Habemus Digital Consultants. Anteriormente, Head of Digital Communication &amp; Social Media en Telef\u00f3nica On The Spot Services. Licenciado en Publicidad y RRPP con un master executive por la International Asociation Advertising. Digital Strategist y Startup Consultant no deja de hablar de tendencias en marketing y las nuevas formas de comunicaci\u00f3n digital con los clientes. La trayectoria de Manuel Guedes se ha desarrollado siempre en el mundo de las estrategias digitales y la comunicaci\u00f3n online. Adem\u00e1s de haber lanzado su agencia corporativa en 2003, desde el a\u00f1o 2006 ha creado estrategias en medios digitales. En 2010 se incorpora al Grupo Telef\u00f3nica para liderar la transformaci\u00f3n digital de Telef\u00f3nica On The Spot Services. Curso de Formaci\u00f3n Autores\/Profesores e-Learning CEU sobre metodolog\u00eda online.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","excerpt":"<p>Este programa te dar\u00e1 las bases para conocer, integrar y desarrollar un Plan de Marketing Digital. Identificar\u00e1s los Insights del Consumidor 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